David C. Welch
I live and work in the Bay area of California. Welcome to my web home. The links on the left side take you to other sites related to myself and my family. My Linkedin profile has information re my work and my business connections. My Flickr Photos are many of the photos I have taken. My Blog, called Blanc, is purely random thoughts on various subjects and events. Travel and Photo Galleries takes you to a list of links to my slideshows and travel logs from various trips and events. Lydia, my wife, has a wonderful web site showing her art. Nathaniel, my son, is a web developer. His site is an intro to him and his work. And of course, if you want to reach me, there is a link to send me an email.
@Work
My job is the Vice President responsible for the Marketing Insights and Operations group at Adobe Systems. My team is focused on delivering insights and enablement capabilities that result in improved business outcomes for Adobe. Included on the team are the market research, database analytics, web analytics, and marketing operations functions for Adobe worldwide. I joined Adobe in the spring of 2006.
Prior to joining Adobe, I was the Business and Product Planning Manager at Agilent Technologies. From 2004 to 2006, I was responsible for the leadership of the Storage Semiconductor business and product planning process. The job was leading cross-functional teams to identify market trends, customer needs and initiate the development of new semiconductor products. From 2000 to 2004, Prior to that I was responsible for strategic planning and new product development in Agilent’s global service business.
I worked for Hewlett-Packard Company for many years prior to joining Agilent. At HP, I held several management roles in the Market Research and Intelligence function. I was fortunate enough to be on board when HP entered the PC business. As part of that, I helped to start HP’s formal market research function. It was an exciting time and I was one of the early practitioners to pioneer the application of consumer packaged goods research techniques in the technology market.
I received my Bachelor’s degree in Economics from Tufts University and my Masters Degree in Economics from Temple University. My focus was in Econometric theory and applications.
@Home
My home is in Los Gatos, CA. Prior to that I lived in other places in Northern California, including Mountain View, Los Altos, and Santa Rosa. We have a summer home in Lake Almanor, CA, which allows us to escape the frenzy of Silicon Valley. My wife, Lydia, and I have been married for over 20 years. We have two sons.
My interests outside of work include computers, photography, cycling, and fly fishing. I am also quite active in Boy Scouts. My older son is an Eagle Scout, and the younger boy is a Life scout. Besides the joy of seeing them progress and learn, the outdoor activities associated with Scouting are fantastic. I have been on many camping and backpacking trips with the boys. Our biggest accomplishments were two week long 50 mile backpack trips in the Sierras.
Photography has always been a great interest of mine. I started in the 70s taking classes in college and learned how to use 35mm film cameras and be proficient with black and white processes in the darkroom. Of course, I have never been that great a photographer but I love trying! Check out my photos on Flickr or from family trips to China and Yellowstone.
Fly fishing is fairly recent endeavor but has grown from a love of fishing I had as a boy. Courses from Ralph and Lisa Cutter's California School of Flyfishing have taught me enough to catch (and release) a few fish now and then. My favorite areas to fish are the McCoud River, upper and lower Sac, the Trinity, and the many rivers and creeks around Chester, Ca. A real joy is fly fishing for striped bass and largemouth bass on the California Delta.
Cycling has also been a passion for many years. The world is a different place when you travel through it on a bicycle. I have ridden in over a dozen centuries throughout Northern California. My favorites include the Solvang century and the Wine Country century. On of the greatest vacations, Lydia and I took was a 10 day cycling trip from Prague to Budapest.